Many of you will have noticed our recent rebranding exercise at Eire Constructions.

The amount of feedback and comment I get about it on my travels has given me pause to reflect on how we got here. I must confess to being a typical construction cynic (2nd generation). Branding and Marketing has at best always seemed like somewhat of a dark art to me and to be honest, a bit of a wank at worst.

So how did we land on the Bee, and what does it mean?

Starting at the start, Eire is a business that has been in my family since before I was born. It is in our blood, and in many ways, it’s a rock around which my family orbits. It has been a constant in my life, and has seen us through good times and bad. Of course the name itself is reflective of our Irish heritage, but it’s more than that. I can feel myself, my family and my work mates in that name.

Needless to say, the concept of a rebrand was not an easy pill to swallow.

At Eire, to say we have been lucky over the years is an understatement. The customers, staff, suppliers, community support, and indeed competitors that have helped us become who we are today is far too long to mention here. With a great deal of effort, we managed to hobble together a scaled, regional, private business with solid, high margin growth, through good times and bad.